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Gender Segmentation

Conservative campaign-audience affinities from order history and local first-name hints

Audience affinity, not gender identity

Order history is preferred over names. Mixed or weak evidence remains undetermined, and every result can be corrected manually.

Likely women's audience

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EDM-ready customers

— total classified in this audience

Likely men's audience

—

EDM-ready customers

— total classified in this audience

Undetermined audience

—

EDM-ready customers

— total classified in this audience

0 matching customers

Loading gender audiences